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Element 28. Proprietary Ownership > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Many ideas flow through the entrepreneur’s fingers—too often there is no way to catch the lightning and put it into your bottle. An inability to possess and therefore to control the solution to a critical unserved need means that your costs could easily exceed your revenues, a feature that will doom your enterprise from the start. To the extent you can actually own the solution or a piece of it, you will be able to gain sufficient traction to succeed through launch to harvest. This element scores your ability to bottle the lightning.


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