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Element 40. Pretending Not to Know > The Coin-Operated Laundry—Pretending Not t...

The Coin-Operated Laundry—Pretending Not to Know score: 6

Are you pretending not to know something that is critically important? Are you in denial that the economy in your town is in a serious downturn with plant closings, massive layoffs, and a broad exodus? Are you pretending not to know that people just do not dress up in your town and that a cleaners is almost certain to fail? Are you pretending not to know that the new Wal-Mart nearby offers everything you are offering at a fraction of the price, and that no one in your town has clothes good enough to care about the difference in quality you hope to offer? Let’s score this a 6 until we know more. Elevating this score could involve an escalation of service such that the Wal-Mart and others cannot compete. Alert the vendors of fine fabrics and garments to advise their customers that no stain is permanent in this town with the new cleaning services that you offer. Be realistic about your circumstances and be aggressive about correcting any myopia you might have about your community and this business opportunity.

Element 40, Pretending Not to Know score summary:
Weight 1 × Score 6 = Total 6



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