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Element 40. Pretending Not to Know > Relevance—Why Add This Element?

Relevance—Why Add This Element?

There are a number of reasons why this element is quite important. For example:

  1. It means you insist upon not seeing something that is obvious to the investor.

  2. It means that you do not listen, see, or hear critical information.

  3. It means that you cannot assimilate critical information and reason.

  4. It means that you may not understand your business.

  5. It means that you are inflexible.


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