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Element 16. Passion > Where to Find This Answer

Where to Find This Answer

Passion is most accurately measured by the way you conduct yourself as you tell the story. How enthusiastic do you become? Do you spill out the details of your enterprise spontaneously? Can you recover instantly from a tough question about demand or product features that, frankly, had never crossed your mind before? Do you constantly tumble your product, your customers, and your prospective venture over and over in your mind? Does it occupy your every waking thought? Do you find yourself anticipating the key questions and rehearsing an eye-popping response? Do you find that you come up with uncannily brilliant thinking when backed into a corner by a prospective investor or vendor?


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