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Element 29. Partnering Candidates > Practical Experience—This Deserves the Mini...

Practical Experience—This Deserves the Minimum Weight of 1

Partnering Candidates is a defensive element that involves attracting a big brother who can do your fighting for you. It can save the venture from extinction but it also invites a kind of predatory cooperation by the big partner. In other words, I am not a fan of partnering, even though I recognize that it might prove necessary. The reason for my concern is the difference in scale and profitability between the partner and the startup. If there is balance, then you have a good candidate for longevity. If not, you may have a carnivorous act waiting for the right time. Be careful here.


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