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Element 29. Partnering Candidates > Score Elevation Tactics

Score Elevation Tactics

Strive for value-chain candidates who might see the advantages of working with you. Forward and backward integration can be keys to success in elevating your score. Look in the distribution ranks for products that would gain by your success. You can also look for large-scale customers whose massive purchases can drive market share for your products—a sure indicator of synergistic selling. Examine your upstream resource vendors who themselves could drive expanded sales of their products that you consume.


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