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Element 44. Low Hanging Fruit > The Coin-Operated Laundry—Low-Hanging Fruit sco...

The Coin-Operated Laundry—Low-Hanging Fruit score: 7

Looking out over the possible actions that can be concluded within the next two to four weeks, what is the value of these activities? Can you close a deal with a resource, a management team member, a board member, a famous person, a distributor, or best of all, a large business-saving customer? Can you lock up an unfair advantage that no one will know about for years but who will ensure the life and vitality of your business? Can you win over the allegiance, if not actually close with a funding resource? What percentage of the critical milestones of your business can be put to rest within the next two to four weeks? Let’s assume you deserve a passing score here, a 7. How might you increase the score? I would recommend two directions. First, create your list of critical strategic milestones and ask yourself what can be conquered quickly given your personal circumstances. The other approach is from the other direction—what are all of your resources, contacts, and quick-position possibilities? Is there anyone out there who could use a sale to another user? Absolutely. Talk to your resources and the distributors. Is there anyone out there who could exploit your uniquenesses to the fullest as a new customer and what would they be willing to do to provide you with their expression of interest? Is the market so hot that they would provide you with a downpayment now?

Element 44, Low-Hanging Fruit score summary:
Weight 1 × Score 7 = Total 7



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