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Element 44. Low Hanging Fruit > Practical Experience—This Deserves the Modest W...

Practical Experience—This Deserves the Modest Weight of 1

If you cannot pick off a basket full of “fruit” for your venture within a week of trying, stop for a moment and verify that you have a business on your hands. I have never seen a venture that has a sustainable uniqueness serving a compelling unserved need that cannot accumulate a rich bounty of ripe fruit immediately, and long before the business plan is written.

Dr. Market’s Observation:

You do not have to compromise your secrets in your quest for low-hanging fruit. Don’t give people you are attempting to woo more information than is absolutely necessary to allow them to make a judgment to support you. They do not need to know your secrets right now.



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