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Element 44. Low Hanging Fruit > Where to Find This Answer

Where to Find This Answer

Begin by telling the story as quickly as you can to people in all critical aspects of your business. Get the word out to lawyers, bankers, prospective managers and board members, and other helpers who may have quick access to other low-hanging fruit. Perhaps the most important role of all senior managers in the earliest moments of the idea’s existence is to grab the low-hanging fruit in all directions.

Dr. Market’s Observation:

Don’t be surprised if exploiting these early low-hanging-fruit opportunities could have a dramatic influence on the strategic direction and scale of the enterprise. Don’t fight it too hard by being stuck in your thinking about the strategic direction of your business. You are after all at the very front end of taking a thought to market—everything is subject to change. The author launched a satellite company and watched an underwater fiber optic cable to the same destination sail through the regulatory process without a scratch. Why? No one had ever thought to regulate it. He and his team knew the satellite business and by gosh they were going to launch one!



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