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Score Elevation Tactics

To raise this score, you might consider postponing cash obligations past the launch date. Can you foresee how you can drive your costs into the zone past the actual launch? Never pay today what can be postponed until the day after tomorrow. If cash is king, horde it and don’t surrender it to anyone until after you are confident you will receive more.

Dr. Market’s Observation:

One important clue is the strength of the IPO[1] market. If investors and senior management see that they will be able to cash out when the company goes public, the pace of capitalization events will pick up—the phones will ring and people will want to do your fundraising deal. If the IPO market is strong, there will be a ripple effect all the way down to the entry level where you will be playing. Costs are easier to postpone if the IPO market is robust because your investors and management team will all be reassured about the proximity of their payday.

[1] An IPO is an initial public offering, and it results in shares of stock becoming “registered” so that they can be sold and purchased on a public market such as NASDAQ.



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