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Element 20. Looking Good in the Lobby > Practical Experience—This Deserves the ...

Practical Experience—This Deserves the Minimum Weight of 1

Appearances do indeed influence decision makers. Suits, ties, white shirts, shined shoes, businesslike yet attractive dresses, a simple strand of pearls, and the quality of the PowerPoint presentation all speak volumes about the image that you hope to convey. Can your behavior exude credibility and self-confidence? Are you an extrovert (good) or introvert (not so good)? Are you upbeat, happy, convivial, and a joy to be around? Or are you moody, morose, secretive, and constantly referring to matters that are solved only through your unidentified “friends?” Perhaps most importantly, do you know the substance of the business?

You should be used in the presentations unless there is a problem. If there is a problem, do not be unreasonable, just expect to be placed into a plausible yet highly respected position and let the team move on toward everyone’s objectives. There is no substitute for success.


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