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Definition

Looking Good in the Lobby is an element that comes to us from Steve Halstedt of Centennial Ventures in Denver, one of the lions of the venture capital industry. It addresses your professional and social acceptability. Are you presentable to a group of investors? Can you carry the conversation during the “dog and pony” shows? Can the investor envision inviting you to stay overnight at the house and meeting the family? Would the investor mind being stuck on the same island with you for a couple of years (because in an odd sort of way, that is exactly what’s about to happen)? This extends to the presentation itself, and the ease with which you are able to tell the story. Specifics include weight, dress, personal hygiene, fragrance, manner of speech, hair, teeth, jewelry, and your ability to reiterate the story from the heart while looking them in the eye, especially with an effective PowerPoint presentation.

Dr. Market’s Observation:

The looking-good element also applies to your conversations with vendors, prospective customers, and the management team you hope to attract. These conversations will hopefully occur prior to your publication of the business plan.



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