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Definition

Do the individuals in the company enjoy a reputation for high honesty and integrity? High honesty and integrity for an entrepreneur could mean something different from what it means to a seasoned veteran senior vice president at General Motors. The entrepreneur may have a much simpler view of integrity and honesty rooted in the Golden Rule. The person from GM will view honesty and integrity with a more complicated and sophisticated perspective that is guided by the laws swirling around a publicly traded company and the company’s policies and culture. Taking into consideration the alarm bells set off by Enron, at least the entrepreneur has the Golden Rule to rely upon.


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