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Element 41. High Profile Persons Available > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Why add this element? Because it is an astounding plus, a rocket blast, a 2,000-pound bomb explosion, an attention grabber like nothing else you will ever see within the first few days of your existence. Since you have no product and no company of which to speak, what can attract the attention of your resources as you attempt to win them over? Obviously the best way to attract their attention is the pure compelling force of your idea. However, since the average venture firm receives hundreds of proposals per week, you could use a simple one-liner that grabs attention. Why go through a lengthy description of your venture when you can simply say that “Bill Gates or Warren Buffett or Henry Kissinger or Diane Sawyer or Sally Ride or Madeleine Albright is a shareholder and member of the board.” They are easy to recognize and the listener has no difficulty acknowledging that if these people were involved, surely the venture must be legitimate. The names build confidence and establish instant credibility at a time when they may be the only aspects of the venture that do. Note that the closer their connection to your product or your industry, the easier will be the connect. The justification for this borrowing of fame is the implication that if the listener were to accept the invitation, they too could enjoy a relationship with the star. It opens doors and moves you far more quickly toward your goal. During the first moments of the existence of your venture, these high-profile persons may be all you have to shore up confidence and credibility.


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