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Definition

The involvement of a famous person, particularly one whose reputation was made in or near your market, can be a helpful plus at the early moments of a venture’s existence. It is a speed catalyst. Listeners often have no other point of reference for credibility, legitimacy, or integrity. This element involves adding people onto the boards or management team who own a big name in the industry, politics, media, sports, or any other prominent place. These are people the customers and suppliers all know well. They have been in the news often. Anyone who possesses significant public recognition and access to other high-profile persons would qualify. Ideally, however, they would be people who bring with them a coterie of friends from the industry in question.


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