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Element 36. High Potential Value > Score Elevation Tactics

Score Elevation Tactics

The moment an idea comes to mind, the question of value looms. A problem often unfolds when the answer is unrealistically high. The key here is assessing the certainty that the idea will be able to turn into more than $100 million in value. If it is absolutely certain to achieve such a level, stop. Do not, at this early stage, attempt to divine a value higher than high. Let the experts toy with that number in their own minds.[1]

[1] It is at this point that I often write a capital B in the top-right corner of the blackboard. My students and I have a quiet chat about never uttering the word “billion” but never miss an opportunity to feed the optimist with facts and figures that any reasonable person would conclude is further assurance that you are aiming far too low in valuation. Let the listener’s brains do the math. These are the people who attended the great business schools and who are far smarter than anyone else in these matters. Feed them but don’t gag them.

Now then, what if the item scores too low? How can weight be added to the idea? There are a variety of strategies, any one of which could improve the score. Let’s examine a few:


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