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Element 36. High Potential Value > Where to Find This Answer

Where to Find This Answer

To be absolutely certain of long-range potential you need to have completed your business plan. There are however clues in the industry such as comparable sales prices or price/earnings ratios of publicly traded companies with similar products. Remember, you are not buttoning down a number here and you are not writing your business plan. You are estimating a potential value that could apply to your enterprise five years from now.


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