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Element 5. Good Competition > Score Elevation Tactics

Score Elevation Tactics

If the source of the competitor’s weakness is poor management or a self-defeating culture, then you can improve your score. Conjure up the most likely strategic plan for the competitor and measure their performance against it. Note however that time is of the essence. You will need to use opinion and intuition rather than fact and research. Quickly forecast what the unbiased experts would say had they had the time to research and respond. If this is not possible, find someone you know and trust who understands the business.


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