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Element 5. Good Competition > Where to Find This Answer

Where to Find This Answer

You can find weak competitors by spotting elevated levels of complaints from customers in Better Business Bureau records and in the tort cases in the county where they are headquartered. They can be found in the archives of the local newspaper available on the Web, often at no cost. Is this a regulated industry, and if so, what does the regulator say? Is there a friendly legislator who can champion your cause for you in that regulated industry (don’t forget to anticipate an indication that a solid campaign contribution would be a smart thing to do[wink wink]).[1] It can also be helpful to know which competitors are in financial, public relations, or legal difficulties, and why—these are all things that should certainly be open and notorious. Indepth, time-consuming research is not necessary for your preliminary score.

[1] This was a huge surprise when Orion Satellite sought the assistance of a famous senator in 1983—there was a price to pay for his support and he asked for the money. Honest.


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