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Financial Times Prentice Hall Books

Financial Times Prentice Hall Books

For more information, please go to www.ft-ph.com

Business and Technology

Sarv Devaraj and Rajiv Kohli
The IT Payoff: Measuring the Business Value of Information Technology Investments

Nicholas D. Evans
Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology...for Competitive Advantage

Nicholas D. Evans
Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today’s Technology...and Tomorrow’s

Faisal Hoque
The Alignment Effect: How to Get Real Business Value Out of Technology


David Dranove
What’s Your Life Worth? Health Care Rationing...Who Lives? Who Dies? Who Decides?

John C. Edmunds
Brave New Wealthy World: Winning the Struggle for World Prosperity

Jonathan Wight
Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue


Oren Fuerst and Uri Geiger
From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital

David Gladstone and Laura Gladstone
Venture Capital Handbook: An Entrepreneur’s Guide to Raising Venture Capital, Revised and Updated

Thomas K. McKnight
Will It Fly? How to Know if Your New Business Idea Has Wings... Before You Take the Leap

Erica Orloff and Kathy Levinson, Ph.D.
The 60-Second Commute: A Guide to Your 24/7 Home Office Life

Jeff Saperstein and Daniel Rouach
Creating Regional Wealth in the Innovation Economy: Models, Perspectives, and Best Practices

Stephen Spinelli, Jr., Robert M. Rosenberg, and Sue Birley
Franchising: Pathway to Wealth Creation

Executive Skills

Cyndi Maxey and Jill Bremer
It’s Your Move: Dealing Yourself the Best Cards in Life and Work


Aswath Damodaran
The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies

Kenneth R. Ferris and Barbara S. Pécherot Petitt
Valuation: Avoiding the Winner’s Curse

International Business

Peter Marber
Money Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles

Fernando Robles, Françoise Simon, and Jerry Haar
Winning Strategies for the New Latin Markets


Zvi Bodie and Michael J. Clowes
Worry-Free Investing: A Safe Approach to Achieving Your Lifetime Goals

Harry Domash
Fire Your Stock Analyst! Analyzing Stocks on Your Own

David Gladstone and Laura Gladstone
Venture Capital Investing: The Complete Handbook for Investing in New Businesses, New and Revised Edition

D. Quinn Mills
Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

D. Quinn Mills
Wheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs, and Ineffective Reforms

John Nofsinger and Kenneth Kim
Infectious Greed: Restoring Confidence in America’s Companies

John R. Nofsinger
Investment Blunders (of the Rich and Famous)...And What You Can Learn from Them

John R. Nofsinger
Investment Madness: How Psychology Affects Your Investing...And What to Do About It

H. David Sherman, S. David Young, and Harris Collingwood
Profits You Can Trust: Spotting & Surviving Accounting Landmines


Jim Despain and Jane Bodman Converse
And Dignity for All: Unlocking Greatness through Values-Based Leadership

Marshall Goldsmith, Vijay Govindarajan, Beverly Kaye, and Albert A. Vicere
The Many Facets of Leadership

Marshall Goldsmith, Cathy Greenberg, Alastair Robertson, and Maya Hu-Chan
Global Leadership: The Next Generation


Rob Austin and Lee Devin
Artful Making: What Managers Need to Know About How Artists Work

J. Stewart Black and Hal B. Gregersen
Leading Strategic Change: Breaking Through the Brain Barrier

William C. Byham, Audrey B. Smith, and Matthew J. Paese
Grow Your Own Leaders: How to Identify, Develop, and Retain Leadership Talent

David M. Carter and Darren Rovell
On the Ball: What You Can Learn About Business from Sports Leaders

Subir Chowdhury
Organization 21C: Someday All Organizations Will Lead this Way

Ross Dawson
Living Networks: Leading Your Company, Customers, and Partners in the Hyper-connected Economy

Charles J. Fombrun and Cees B.M. Van Riel
Fame and Fortune: How Successful Companies Build Winning Reputations

Amir Hartman
Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall

Harvey A. Hornstein
The Haves and the Have Nots: The Abuse of Power and Privilege in the Workplace... and How to Control It

Kevin Kennedy and Mary Moore
Going the Distance: Why Some Companies Dominate and Others Fail

Robin Miller
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits

Fergus O’Connell
The Competitive Advantage of Common Sense: Using the Power You Already Have

W. Alan Randolph and Barry Z. Posner
Checkered Flag Projects: 10 Rules for Creating and Managing Projects that Win, Second Edition

Stephen P. Robbins
Decide & Conquer: Make Winning Decisions to Take Control of Your Life

Stephen P. Robbins
The Truth About Managing People...And Nothing but the Truth

Ronald Snee and Roger Hoerl
Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies

Susan E. Squires, Cynthia J. Smith, Lorna McDougall, and William R. Yeack
Inside Arthur Andersen: Shifting Values, Unexpected Consequences

Jerry Weissman
Presenting to Win: The Art of Telling Your Story


David Arnold
The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

Michael Basch
CustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day

Jonathan Cagan and Craig M. Vogel
Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Al Lieberman, with Patricia Esgate
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Tom Osenton
Customer Share Marketing: How the World’s Great Marketers Unlock Profits from Customer Loyalty

Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos
There’s No Business That’s Not Show Business: Marketing in Today’s Experience Culture

Yoram J. Wind and Vijay Mahajan, with Robert Gunther
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Public Relations

Gerald R. Baron
Now Is Too Late: Survival in an Era of Instant News

Deirdre Breakenridge and Thomas J. DeLoughry
The New PR Toolkit: Strategies for Successful Media Relations


Edward W. Davis and Robert E. Spekmam
The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains

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