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18 W ILL IT F LY ? information. As time permits and with deeper research, the tool can become more accurate. But you need not dig deeply just now. Speed and nimble thinking are needed first, before we turn to facts and objectivity. Score Elevation Tactics How can we improve the score on this element? Unless the score is a 10, there is room for improvement on an element. I will suggest how to add points to the score directly, indirectly, or inferentially to improve the odds of launch success. Remember that the score must reflect reality. It is simply drawn from a different place on the analytical compass than objective research. If an item's score is low, we can drive it up in any legal way possible, including changing the law. This is where we consider how to make your