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Element 2. Explainable Uniqueness > Score Elevation Tactics

Score Elevation Tactics

The best way to fortify your score here is to make certain that the features and benefits include a unique offering or two. It is often at this point that I implore my students to “squeeze their brains.” Try harder. It is difficult to conjure up a new product that is devoid of uniqueness. So, use your brain as if the life of your little enterprise depended upon it. It is imperative that you find something unique about your product or else you must change your product slightly so that there truly is something unique about it. Remember when I told you that the Scorecard might deliver a business idea into your hands that is slightly different and much better than the first one? Here is one of the reasons. If you cannot uncover something unique, then you are almost certain to join those who will create stillborn enterprises. If all else fails, make your location unique, or if there is a sudden crisis, deliver your product at a critical time.


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