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Part II: Elements of the Scorecard > Looking Good in the Lobby - Pg. 69

E LEMENT 7 · C OMPELLING P RICING P OSSIBLE 69 questionable. Until more evidence arrives, it must score a 0. Improving this score will involve a careful calculation of how many clothes are ruined each year by traditional cleaners because of their inferior technology. If you can calculate that number and then promote it unmercifully, you could significantly elevate this score. Element 7, Compelling Pricing Possible score summary: Weight 1 x Score 0 = Total 0