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Element 4. Demonstrable Now > The Coin-Operated Laundry—Demonstrable Now score:...

The Coin-Operated Laundry—Demonstrable Now score: 8

Clearly this deserves a solid passing score. Your competition is offering coin-operated laundry services and no one is confused about what might be offered. While your score on Compelling Unserved Need was low, here there is no doubt about the utility of your product. People know how to use the substitute and they use it often. However, there is the added feature of being able to clean everything. I would score it an 8 and when the machine is available in your facility naturally it would score a 10. The point is sufficient familiarity of the public for them to understand and embrace your product with the new and compelling features in a hurry.

Element 4, Demonstrable Now score summary:
Weight 1 × Score 8 = Total 8



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