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Element 4. Demonstrable Now > Score Elevation Tactics

Score Elevation Tactics

Can you build a prototype? Can you twist someone else’s product with an attachment? Can you build a video or animation with enhancements from another firm’s product? Can you do a better job of explaining the distinction between what you ultimately will provide and the features and benefits of what can already be placed into the consumer’s hands? Can you convince customers that a purchase will fulfill their expectations?


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