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Element 23. Delivery Advantages > Practical Experience—This Deserves the Minimu...

Practical Experience—This Deserves the Minimum Weight of 1

Delivery advantages can be devilish, particularly when they are actually disadvantages. The cable industry is renowned for the power wielded by the delivery mechanisms, that is, the cable owners. You can have the most compelling television programming theme ever created and if they do not allow you to distribute your programming on their channels, you are doomed. On the other hand, if they own a channel on the dial, they can then use their leverage to open another channel. Lesson? Be careful and start the process by locking down your distribution, hopefully with significant advantages.


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