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Element 23. Delivery Advantages > Practical Experience—This Deserves the Minimu... - Pg. 78

78 W ILL IT F LY ? Relevance--Why Add This Element? At some point in the progression from idea to market, the product must have an encounter with demand. The question we're asking here is how certain you are that customers will be waiting for your products. The higher the score the easier it will be to attract critical resources including personnel and capital. Where to Find This Answer Add any evidence you have that is more concrete than a hunch or whim. If your evidence is a whim, you score low. If