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Element 23. Delivery Advantages > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Delivery advantages are among the critical elements of a successful business. A delivery advantage will provide added financial cushion—you are simply a lower-cost alternative, everything else being equal. But it is also possible that the delivery advantage could be extraordinarily if not absolutely preemptive. If your delivery advantages were so overwhelming that no other competitor would be able to deliver their goods or services, then you earn a 10.


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