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Definition

Delivery advantages include special relationships with distribution networks, low-marginal-cost delivery such as the airwaves, and other advantages not enjoyed by others in your industry. Do you have any special privileges in the distribution of your product or service that are unique to you? These can be based upon personal relationships, contractual opportunities with old friends or acquaintances, synergistic features that promote efficient piggybacking such as when the pen you manufacture could be used to fill in a golf scorecard at the U S Open PGA golf tournament, easy access to customers in critical need, or an easy value add for the distribution networks already used by other suppliers or products or services that are not competing with you.


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