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Element 7. Compelling Pricing Possible > The Coin-Operated Laundry—Compelling P...

The Coin-Operated Laundry—Compelling Pricing Possible score: 0

By our assumption, the cost of our equipment is 25% higher than that of our competitors. Compelling pricing is therefore questionable. Until more evidence arrives, it must score a 0. Improving this score will involve a careful calculation of how many clothes are ruined each year by traditional cleaners because of their inferior technology. If you can calculate that number and then promote it unmercifully, you could significantly elevate this score.

Element 7, Compelling Pricing Possible score summary:
Weight 1 × Score 0 = Total 0



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