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Element 7. Compelling Pricing Possible > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Price can be compelling if customers will indeed enjoy substantial savings over the cost of current substitutes. Note that if competitors fear low-priced intruders like you, they could react defensively by trying to secure their customers with long-term buying commitments. The bottom line is that cost savings will drive the market in your direction and could be a good reason to move the launch smartly to a successful dawn. Carpe diem.[1]

[1] Latin for “sieze the day” or move quickly.


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