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Definition

One enchanting propellant for your success could be the possibility of cost savings for your customers. It could fuel demand better than any other benefit, assuming you have comparable quality. If customers were to purchase your product, is there any possible argument that doing so will create considerable savings for them? Note that the pricing advantage should be sustainable unless there are extraordinary features whose benefits overwhelm the need for a premium or low price. Or, from a slightly different perspective, can you win market share temporarily by selling at or below cost for an introductory period?


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