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Element 21. Cash Flowing Now > The Coin-Operated Laundry—Cash Flowing Now score...

The Coin-Operated Laundry—Cash Flowing Now score: 7

In our hypothetical case, we have a new business. The question then is, would it be possible to attract cash within, say, 30 to 60 days? This would be possible because of the use of other people’s resources, including possibly our competition.[1] This type of business should be worthy of a 7 to start. Increasing that score could mean landing some long-term, high-volume contracts with an aggressive driver pickup and delivery program. Once your plant was operational, you would simply start using your equipment the next day. You should be able to be in business within 30 to 60 days.

[1] This is the sign of a smart player in the business but you need to be careful. How would I help a competitor? I would consider offering overflow, backup capacity for their operation. Then they would need to be careful because my students all know what to do with a real customer. You would probably be positioning your business in the wholesale end of the spectrum. If you gain traction here, guess what just happened? Your business morphed a little bit into the path of a greater success potential. To use a baseball/softball metaphor, you just positioned your hit ball into a trajectory that will bring it to earth in fair territory without being caught by a competitor. It may only be a single, but it’s still a hit.

Element 21, Cash Flowing Now score summary:
Weight 2 × Score 7 = Total 14



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