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Element 21. Cash Flowing Now > Score Elevation Tactics

Score Elevation Tactics

It should be possible, even in the worst circumstances, to ship some product or service to a customer or two now. The key could be to borrow the plant and other fixed assets necessary to move it. Certainly, some value-added resource or service could be helpful. However it should not be impossible to serve a couple of your customers now. A letter of credit for a large number of your products, conditioned upon the fact that they exist and pass certain minimum standards of quality, can be a great way to generate early cash. Ask yourself whether this will be possible and score the element accordingly.

Dr. Market’s Observation:

Make sure you have sewn up protection from your vendors who might otherwise exploit your success by creating a new competitor. Your lawyer can help you after you achieve a passing score on the Scorecard.



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