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Element 21. Cash Flowing Now > Relevance—Why Add This Element?

Relevance—Why Add This Element?

It is nearly always possible to attract revenue early. The cash does not need to exceed your costs—it only needs to be generated in pursuit of the enterprise’s mission. It moves the wheels of progress. Suddenly marketing, operations, finance, human resources, and the legal machinery all function together to build the company’s business and culture.


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