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Element 6. Bad Competition > Where to Find This Answer

Where to Find This Answer

Note that there is a reverse twist to this element. If there is strong bad competition, your score will be very low. To find your score here, examine the market for competent competition. What are people doing today to substitute for your product? If several different products are necessary to provide the same feature and benefit package delivered by your product, you may have a chance because of convenience, single integrated sourcing, and possible cost advantages.


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