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Element 13. Attitude of Confidence and F... > Relevance—Why Add This Element?

Relevance—Why Add This Element?

The literature is quite modest about the role of attitude of confidence and fearlessness in launching a new venture. Some might view it as leadership. Some might view it as the natural extension of commitment. In the end however there is something almost supernatural about the element, possibly reflecting a gift that certain people have in bringing an idea into the market. Before this element can bloom, the person and/or the team must have substantial skills or knowledge in the field. They also require a certain gift of gab and the ability to weave a story quickly that grabs the attention of the listener. Do you have the right stuff?


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