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Element 30. Appropriateness of Location > Where to Find This Answer

Where to Find This Answer

Appropriateness of Location is among the easier elements to evaluate because you know where your customers, distributors, suppliers, and talent pools are situated geographically. The University of North Dakota in Grand Forks is not a hotbed of action in software or computer chip manufacture. However, in aviation, energy, nutrition, and biological study, it can be second to none. The lesson here is that if the idea is aligned with the strengths of the community, it should score well in location appropriateness.


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