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Element 11. Ambush Exposure > The Coin-Operated Laundry—Ambush Exposure score: ...

The Coin-Operated Laundry—Ambush Exposure score: –5

It is not a healthy situation for you to be using equipment in the market where the manufacture could someday surprise you with a franchisee on attractive terms. You may survive for the first several years but if the franchise makes subsequent improvements and offers a steady stream of quality maintenance support you could find yourself ambushed. You could also find yourself ambushed by another firm that simply acquired the machines and installed them in competition with you. The score on this element is a negative. Ugly. While I am tempted to award it a –10, there are ways to get out of trouble and drive it toward a passing and therefore positive mark. I believe it deserves a –5.

Element 11, Ambush Exposure score summary:
Weight 3 × Score –5 = Total –15



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