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Examples

Here are some excellent ambush situations where the action attracts attention and you have no control over who learns about it:

  1. Announcing your revolutionary initiative before you have locked up the crucial resources.

  2. Reselling telecommunications circuits to the U.S. government—insiders at the other carriers always have mischievous means by which to steal your traffic.

  3. Manufacturing a coveted pharmaceutical product overseas.

  4. Announcing a whopping operating margin in a business with meager barriers to entry.


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