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Element 10. Ahead of the Market > The Coin-Operated Laundry—Ahead of the Market...

The Coin-Operated Laundry—Ahead of the Market score: 5

Obviously, you are not ahead of the market for cleaning clothing. However, there could be a cultural or population trend worth noting. Are people cleaning their clothing more or less? Is the population growing or shrinking? Are fabrics becoming more or less delicate? Do people wear suits and dresses more or less? A quick, instinctive check suggests that people are not changing their cleaning habits much but that they are at a low in wearing suits and dresses. This could be changing if there is continued evidence that more and more people are dressing up for work. Fabrics are improving in their defenses against stains, not a good thing for this enterprise. The score for this element is 5 because people will use the service but the element needs to be improved with added market information regarding cultural and business trends. One promising note is the possibility that people are indeed dressing up more for work. This could easily be the leading edge of a swing back to a touch more formality in the work place, a trend that will serve this business well.

Element 10, Ahead of the Market score summary:
Weight 2 × Score 5 = Total 10



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