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Element 10. Ahead of the Market > Score Elevation Tactics

Score Elevation Tactics

The first challenge is to calibrate your lead on the target market with the timing of your delivery. In logical progression, here are the key questions:

  • Can you define your target market, particularly its motion and scale?

  • What is about to happen in the market that could directly affect demand for your product?

  • How well suited is your product to their anticipated needs?

  • Are you better suited for a different market, that is, if your product fails to lead your target market, what market does it lead?

  • What are the technological innovations that are about to emerge?

  • Can your products complement the new innovations?

  • Thinking geographically, can you be the first to deliver these products or services in remote cities?

  • Can you lead the market in some other country?

  • Can you create a contract or expression of interest that could lock you into your success? This method of locking your product onto a moving market is the easiest to understand—it’s a bit like radar guidance of your product’s delivery to the arms of the customer at just the right time.


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