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Element 10. Ahead of the Market > Relevance—Why Add This Element?

Relevance—Why Add This Element?

It is difficult to gauge demand and production so as to arrive on the scene just ahead of the market, but if you think you can do it, your score should be high. Timing, speed, exclusivity, vision, confidence, and all those qualities that people call luck will come into play. Frankly, luck is nothing more or less than doing something at just the right time in just the right direction that no one else anticipated. Then market demand matches the arrival of your product in such a way as to lift sales revenues quicker than would otherwise be possible.


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