• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Element 12. “Hot Market” > Where to Find This Answer

Where to Find This Answer

The first step is to determine whether there is a widely recognized threat to a person or business. Then determine whether any prospective customer is intensely interested in acquiring a product or service to counter that threat. Now for the key question: Can your product solve the problem? Would anyone provide you with a down payment in cash now on the mere hope that your product might work? Might there be other customers waiting for the same opportunity? This is the next level beyond Compelling Unserved Need. It is the element that measures crisis-solving, business/life saving, critical unserved need.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint