• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Local Marketing

Local marketing in franchise organizations most often manifests in the form of promotional activities. As a result, you’ll be responsible as a franchisee to drive activity, because it requires a high degree of knowledge of the local market dynamics. A colleague of ours owns and operates a Subaru dealership and must contribute a certain percentage of sales to the regional and national Subaru marketing funds as well as satisfy his local level of marketing expenditures. At the local level, he uses a great deal of promotional activities, such as sponsoring local youth sports teams, rather than advertising to increase revenue. The franchisor provides detailed target customer and buyer behavior information that is then combined with the franchisee’s in-depth local knowledge to deliver highly targeted and effective promotional campaigns. This builds both the Subaru brand and our friend’s specific location.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint