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Chapter 4. Service Delivery System and Real Estate

Chapter 4. Service Delivery System and Real Estate

Anyone reading this book will learn my real estate secrets. I’m not sure I’m happy about that.

—David Townsend, Real Estate Developer

MacDonald’s is one of the largest real estate companies in the world. Boston Markets’ problems discussed in Chapter 3 were rooted in its real estate strategy. At the International Council of Shopping Centers convention in Las Vegas, Radio Shack is a major player.


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