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Chapter 12. Harvest > Conclusion

Conclusion

Before taking the leap into franchising, every entrepreneur must ask the question, If I put my assets at risk, will I make enough money to make me happy, in a period of time I think is reasonable? If the business is providing even a good living but does not create wealth, then there will be no harvest. Even though there will be no harvest, you will eventually exit the business. With no harvest, exit means liquidation of the assets or bankruptcy.

You must also understand the emotional impact of harvest, especially if that means you will be exiting the firm. Franchise organizations necessarily create bonds among the franchisees and the franchisor, because their success and growth are intertwined. For most entrepreneurs, the company becomes a dominant part of their lives. It is impossible to separate the harvest strategy from personal goals, because peoples’ ambitions are so varied. Each of us has an internal scale that measures value and seeks a natural balance between our careers and personal lives. This balance is so personal that no calculation will be accurate or do it justice. We believe that franchising is a way of life that is exciting and rewarding. Although this book prescribes ways to use franchising as a pathway to personal wealth, we understand that wealth can be different for each person.


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