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Chapter 1. Franchising as Entrepreneurship

Chapter 1. Franchising as Entrepreneurship

Lincoln Speers spent 20 years building a successful career as an investment banker. He was living in New York, thriving professionally on Wall Street and making a lot of money. “So I quit and bought a Krispy Kreme franchise.”

Derek Skeletsky had a newly minted MBA and a pocketful of job offers from big companies. He went right from graduation to Snip-Its, a three-store children’s hair-care company. His role is to grow Snip-Its as a franchisor. “I believe in the product, and I think franchising is a way to make it big, very big.”


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