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Endnotes

  1. An initial investment of $207,000 less the 10 percent savings on the $128,000 of investment with national contract implications reduces the total maximum investment by $12,800. The reduced investment should still yield store net income of $75,088 (from Table 8-1), an increase in ROI of 6.4 percent.

  1. This case was written in 2002, and all financial information and statistics were based on 2001 data. All information in this case (and the figures) was derived from Panera’s UFOC, www.panerabread.com, and discussions with management.


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