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Chapter 13. Finding the Right Path for Y... > The Distribution of Products Today a...

The Distribution of Products Today and Tomorrow

The Internet is changing the way many industries distribute their products, and the financial services industry is no different. Take a look at the short list of online brokerage services in Table 13-3. You'll see that the range for a stock trade is a low of just under $10 to a high of just under $30. In 1999, the average cost was more than twice the average cost today. Most of the major banks, stockbrokerage. and financial planning firms are migrating away from traditional stock and bond trading and trying to gather assets to help people manage.

Table 13-3. Online Brokerage Services and Their Average Stock Trades
Online brokerage firmsStock trade
Ameritrade$10.99
Charles Schwab$29.95
E-Trade$12.99
JB Oxford$9.50
ShareBuilder$15.95
TD Waterhouse$29.00



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