• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 31. Writing Bylined Articles > Steps to Successful Byline Placement

Steps to Successful Byline Placement

  1. Brainstorm topics. Develop articles that help readers achieve success, overcome problems, enhance profitability, or work smarter. Steer clear of topics that are nothing more than veiled attempts to promote yourself and your products or services. Bylined articles should be written to educate, not advertise.

  2. Do your homework. Unless you have a specific publication in mind, research media directories and develop a list of publications that cover the industries or geographic markets important to you and your networking circle. Check out editorial calendars to determine if your article would work as part of a publication’s special issue. If so, contact editors several months in advance of a special issue. Media directories and other publicity resources are listed in the Appendix.

  3. Pickup the phone and talk with the right editor. Call the publication and ask to speak with the articles editor. Establish yourself as a credible expert qualified to write the article. Ask if the editor is interested in discussing a bylined column on your topic.

  4. Explain, briefly and clearly, what your topic is and what the main copy points will be. Think about the reader. Pepper your conversation with timely, interesting, and compelling facts and figures. Stress that the article will be written to educate the people who make up the magazine’s readership, not to promote you.

  5. If the editor is interested, discuss details. Ask how many words the editor wants and in what format (disc, e-mail attachment, e-mail in the field, or hard copy mailed or faxed). Confirm your deadline—and be sure to meet it!


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint